Artificial intelligence01 / LABS
Brainbaby AI
Live · Revenue-generatingAll-in-one AI workspace — chat, image, video, slides, and documents in one interface. Subscription + credit-based revenue.
Independent technology company
Ankara / Tallinn · Est. 2021
Big ideas.Real worlds.
We build web applications, mobile products, and the infrastructure behind them. For our own companies. And for yours.
01 — THE NEXT CHAPTERBuilt in-house.
Made for everywhere.
Made for everywhere.
THE BRAINBABY UNIVERSE↗
Different products. Shared ambition.01 / 06
Inside Brainbaby Labs / How we operate
A clear path.
From idea to operation.
One connected team, from the experience people see to the systems that keep it running.
Try the interactive project demo01 / 06
Make the right problem clear.
We map the people, the workflow, and the constraints. Together, we turn an ambition into a first release with a clear purpose.
- User journeys
- Priorities & dependencies
- Success criteria
You leave this stage withAn agreed brief
01 / INPUTYour ambition
brainbaby LABSDiscover
02 / OUTCOMEA focused first release
A connected delivery process01 / Our products
A company of
possibilities.
Different worlds, built by one team.
Meet the products that make us Brainbaby Labs.
Gaming & interactive02 / LABS
A city. A life. Your rules.IN DEVELOPMENT
Real game capture
Real game capture
Craze City
In developmentMobile real-life simulator — a persistent open city with a player-driven economy, jobs and businesses, cars to buy and build, property, and zombie outbreak events.
Astrology & lifestyle03 / LABS
Baby Astro
Powered by Brainbaby AIAlgorithmic astrology with server-side Swiss Ephemeris — daily energy score, personal lucky-hour windows, natal chart, synastry, and horary paths.
Collectibles & commerce04 / LABS
Cardboom
Live · BetaThe Coinbase for trading cards. Buy, sell, and hold TCG and sports cards with card and crypto payment rails.
And there’s more to the story.
Health, pets, travel, and everyday life.
05 / Powered by Brainbaby AI
Lifepack
AI health & wellness companion — Sage chat, wellness score and streaks, meal scanning, and a telehealth booking workflow. Service availability depends on the market and provider.
- Sage AI health companion
- Wellness score & habit streaks
- AI symptom triage
- Meal scanning & nutrition
- Telehealth booking workflow
See all Lifepack screens
06 / Consumer apps
Yapzy
Pet health companion — vet-informed AI checks for symptoms, food labels and body condition, care reminders, a community feed, and food matched to your pet's species and life stage.
- AI symptom checker
- Food label scanner
- Body condition score
- Feeding, walk & meds reminders
- Species-matched marketplace
See all Yapzy screens
07 / Consumer apps
Go To Syria
Travel companion for Syria — discover destinations, plan trips, and navigate with ease.
See all Go To Syria screens
08 / Consumer apps
Wasel
Food delivery — order from local restaurants and stores with real-time courier tracking.
See all Wasel screens
09 / Education · Nigeria
Brainy Bytes
Offline-first PWA for primary schools — teacher monitoring, curriculum delivery, and an AI tutor built for low-bandwidth classrooms.
Learning.Even offline.
Built for the classroom.
Designed for the connection it actually has.
Build. Own. Operate.
02 / Who we are
We build it.
We own it.
We keep it growing.
Brainbaby Labs builds, owns, and operates technology companies.
From AI platforms and marketplaces to consumer apps and games, we turn ambitious ideas into products people can use. We bring the same engineering practice to clients, from idea to deployment.
Ankara
TürkiyeTallinn
EstoniaWorldwide
Our outlook
TürkiyeTallinn
EstoniaWorldwide
Our outlook
One holding. Six verticals.
Connected by engineering.AI & Platforms
AI engines and the consumer platform they power. The group's core R&D and its largest user base.
- Brainbaby AIMultimodal workspace
- Baby 4.0Flagship chat & reasoning engine
49,000+Active users
Marketplaces & Fintech
Transaction infrastructure — matching, custody, pricing, and payment rails across card and crypto.
- CardboomTCG & sports card marketplace
MarketplaceProducts & transaction systems
Consumer Apps
Direct-to-consumer products in health, pets, and lifestyle, each shipping AI where it removes real work.
- LifepackAI health companion
- YapzyPet health companion
- Baby AstroAlgorithmic astrology
3 liveApps in production
Gaming & Interactive
Live-operated mobile titles built on simulated economies — the group's newest vertical.
- Craze CityReal-life simulator · in development
$1.3MCommitted 2026
Education
Offline-first learning infrastructure for low-bandwidth classrooms, delivered business-to-government.
- Brainy BytesEdTech · Nigeria pilot
Offline-firstPWA · B2G
Labs & Advisory
The engineering practice behind the portfolio, available to outside clients as a build partner.
- Brainbaby LabsClient engineering
Ankara · TallinnDelivery centres
Who we are / The people
A shared ambition.
A hands-on team.
Founders, builders, and operators.
Working across borders, on the same future.
Enes Türküm Yüksel
Founder & Managing Director
Ankara, Türkiye- GSA Nominee — Best Founder 2024 Europe
- GSA Nominee — Best Founder 2024 MENA FinTech
Oguzhan Orhan Baylan
Managing Partner
Ankara, TürkiyeNiklas Samuel Bellwon
Head of Operations
Frankfurt, GermanyThe journey so far
Five years.
Still building.
From financial infrastructure to a family of products.
- 2026
Brainbaby AI launched, reaching 49,000 users. Working on 2 government AI tenders.
- 2025
$110M+ in transaction value across infrastructures built.
- 2024
GSA Nominee — Best Emerging FinTech. Best Founder 2024 Europe & MENA FinTech.
- 2023
Brainbaby AI platform development and initial funding.
- 2022
TurkEx exchange infrastructure development and launch.
- 2021
Investment infrastructure and capital deployment systems.
Press & media
There’s a story
behind the work.
Brainbaby Labs is a technology holding company operating six verticals — AI platforms, marketplaces and fintech, consumer apps, games, education, and a client engineering practice. Journalists and media partners are welcome to get in touch for comment, assets, or background.
Press enquiriesreach@brainbaby.ai
- Founded
- 2021
- Headquarters
- Ankara · Tallinn
- Structure
- Six operating verticals
- Press contact
- reach@brainbaby.ai
Founder recognition
Company-reported GSA nominations: Best Founder 2024 Europe
Best Founder 2024 MENA FinTech
Ideas are the start.
This is the impact.
Production systems, built and operated in-house.
Company-reported figures · Existing portfolio record
49,000+
Active users
Platform analytics · Brainbaby AI
$110M+
Transaction value processed
On-chain + payment processor records
12+
AI models deployed
Production inventory · NLP, vision, generative
$37.5M
Technology IP
Internal valuation · AI + platform assets
03 / From the lab · Current flagship
Intelligence for your work.
At your pace.
Baby 4.0 is Brainbaby’s current flagship chat and reasoning engine. Choose low, high, or max reasoning depth to balance speed and thoroughness across conversations, presentations, and app building.
Baby 4.0 / Reasoning on your terms
- Low
- Keep everyday requests moving.
- High
- Give complex questions more room.
- Max
- Go deeper with Deep Analysis.
Baby 4.0 benchmark results have not yet been published.
Previous generation · Baby 3X benchmarks
| Benchmark | Result | Reported rank |
|---|---|---|
| LiveCodeBench | 83.4% | Leader |
| MATH-500 | 97.4% | Leader |
| GPQA Diamond | 84.5% | Leader |
| Humanity’s Last Exam | 44.9% | Leader |
| HumanEval+ | 93.7% | Top tier |
| Context window | 320K | tokens |
Historical Baby 3X figures from our June 2026 review; these are not Baby 4.0 results. Read the original review.
04 / Build with us
Your ambition.
Our engineering.
The same team behind our products,
working on yours. From the first idea
to the next million users.
Software you can
still maintain
in five years.
Web applications, mobile products, AI workflows, and the backend systems that connect them. From product definition to deployment and operational handover.
Start a conversationEnd-to-end AI development from model training to production deployment.
What we build
- AI & Machine Learning Platforms
- Cloud & Infrastructure Systems
- SaaS & Digital Products
- Data Engineering & Analytics
- Developer Tools & APIs
- Fintech Infrastructure
- Mobile Applications
- EdTech & HealthTech
The whole stack,
in house.
The expertise behind every product we build.
Intelligence
- Model training & fine-tuning
- LLM & agent systems
- Computer vision
- Recommendation & ranking
Product
- iOS & Android
- Web applications
- Design systems
- Product strategy
Money
- Payment rails
- Marketplace & escrow
- Crypto & custody
- Fraud & risk
Platform
- Cloud architecture
- Real-time systems
- Data pipelines
- Security & compliance
- 01
Discovery
We understand your vision, data, and technical requirements.
- 02
Architecture
A detailed technical roadmap designed for your specific needs.
- 03
Engineering
Our team builds, tests, and deploys production-grade systems.
- 04
Launch & Scale
Your product launches with monitoring, CI/CD, and ongoing support.
In our clients’ words
“Brainbaby helped us build, launch, and scale our product from day one.”
A few things to know
Good questions.
Straight answers.
05 / The journal
Notes from
the builders.
BRAINBABY LABS / JOURNALIdeas into
reality.
Building Web Applications and the Infrastructure Behind Them
Plan a web application as a complete system: user journeys, permissions, APIs, integrations and operations. A practical guide from Brainbaby Labs.
Read the storyBRAINBABY LABS / JOURNALIdeas into
reality.
What Happens After Your Software Launches?
A practical guide to software maintenance, infrastructure ownership, monitoring, support and handover after launching a web app or mobile product.
Read the storyBRAINBABY LABS / JOURNALIdeas into
reality.
Brainbaby Labs Targets Medical Insurance Integration for Lifepack
Brainbaby Labs prioritises Lifepack insurance integration for Q4 2026 and Q1 2027, with prospective insurer dialogues led by Oguzhan Orhan Baylan.
Read the storyThe next great thing starts somewhere.